Alan Construction Privacy Policy: How We Protect Your Data

Alan Construction Privacy Policy: Data Collection & User Rights

Effective Date: December 7, 2025
Last Revised: December 7, 2025

1. Introduction and Acceptance of Terms

This Privacy Policy (“Policy”) governs the manner in which Alan Construction, a Pennsylvania limited liability company (“Company,” “we,” “us,” or “our”), collects, uses, maintains, discloses, and protects information obtained from users and visitors (“User,” “you,” or “your”) of the website located at alanconstructionpgh.com (the “Site”) and any related services, applications, or communications (collectively, the “Services”).

This Policy applies to the Site and all products and services offered by Alan Construction. By accessing or using the Site or Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy and consent to our collection, use, disclosure, retention, and protection of your personal information as described herein. If you do not agree with the terms of this Policy, you should immediately discontinue use of the Site and Services.

This Policy is incorporated into and subject to our Terms of Service. Any capitalized terms not defined herein shall have the meanings set forth in the Terms of Service.

2. Information We Collect

2.1 Personal Information Collected Directly From Users

We collect personal information that you voluntarily provide to us when you interact with our Site or Services. The categories of personal information we may collect include, but are not limited to:

Contact Information:

  • Full legal name (first name, middle name, last name)
  • Residential or business mailing address (street address, city, state, ZIP code)
  • Email address
  • Primary and secondary telephone numbers
  • Mobile phone numbers
  • Fax numbers

Project and Service Information:

  • Property address and location
  • Type of service requested (roofing, siding, windows, gutters, repairs, replacements, installations)
  • Detailed project descriptions and specifications
  • Preferred timeline and scheduling information
  • Budget ranges and financial constraints
  • Property ownership status
  • Property type (residential, commercial, multi-unit)
  • Current condition assessments
  • Insurance claim information
  • Previous contractor history
  • Any special requirements, concerns, or accessibility needs

Communication Records:

  • Contents of correspondence sent via contact forms, estimate request forms, or newsletter signup forms
  • Email communications and attachments
  • Phone call records and voicemail messages
  • Text message communications
  • Any other information you choose to provide in your communications with us

Newsletter and Marketing Preferences:

  • Email subscription preferences
  • Communication frequency preferences
  • Areas of interest
  • Marketing consent records

2.2 Information Collected Automatically

When you access or use our Site, we automatically collect certain information about your device and your interaction with the Site through the use of cookies, web beacons, pixels, tags, scripts, and other tracking technologies. This information may include:

Device and Browser Information:

  • Internet Protocol (IP) address
  • Browser type and version
  • Browser language settings
  • Operating system type and version
  • Device type (desktop, mobile, tablet)
  • Device identifiers (including mobile advertising identifiers)
  • Screen resolution and display settings
  • Internet service provider (ISP)
  • Network connection type

Usage and Analytics Data:

  • Date and time of Site access
  • Pages viewed and content accessed
  • Time spent on pages
  • Links clicked
  • Referring website URLs and sources
  • Exit pages
  • Search terms entered
  • Navigation paths through the Site
  • Scroll depth and interaction patterns
  • File downloads
  • Form abandonment data
  • Error messages and technical issues encountered

Location Information:

  • General geographic location derived from IP address
  • Time zone information

2.3 Third-Party Information

We may receive information about you from third-party sources, including but not limited to:

  • Marketing and advertising partners
  • Analytics providers
  • Social media platforms
  • Data aggregators and brokers
  • Public databases and records
  • Business partners and referral sources
  • Customer references and testimonials

2.4 Aggregated and De-Identified Data

We may create aggregated, de-identified, or anonymized data from the information we collect. This data does not identify you personally and may be used for any lawful business purpose without restriction.

3. Cookies and Tracking Technologies

3.1 Types of Cookies Used

Our Site uses cookies and similar tracking technologies to enhance user experience, analyze Site performance, and deliver targeted advertising. A “cookie” is a small text file stored on your device that allows us to recognize your browser and capture certain information.

Essential Cookies:
These cookies are necessary for the Site to function properly and cannot be disabled. They enable core functionality such as security, network management, form submission, and accessibility features.

Analytical/Performance Cookies:
These cookies collect information about how visitors use our Site, including which pages are visited most often and whether users receive error messages. This information is aggregated and used to improve Site functionality.

Functionality Cookies:
These cookies allow the Site to remember choices you make (such as language preferences or region) and provide enhanced, personalized features.

Advertising/Targeting Cookies:
These cookies are used to deliver advertisements relevant to you and your interests. They may also limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

3.2 Google Ads and Remarketing

We utilize Google Ads (formerly Google AdWords) for advertising, remarketing, and conversion tracking purposes. Google uses cookies and similar technologies to:

  • Display relevant advertisements based on your visit to our Site
  • Track conversions and measure advertising effectiveness
  • Build audience lists for remarketing campaigns
  • Prevent you from seeing the same advertisement repeatedly
  • Detect and prevent click fraud

Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other websites on the Internet. You may opt out of personalized advertising by visiting Google’s Ads Settings or by downloading the Google Analytics Opt-out Browser Add-on.

For more information about Google’s privacy practices, please review the Google Privacy Policy.

3.3 Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc., to collect and analyze information about Site usage. Google Analytics uses cookies to track and report website traffic. The information generated by the cookie about your use of the Site (including your IP address) is transmitted to and stored by Google on servers in the United States.

Google may also transfer this information to third parties where required by law or where such third parties process the information on Google’s behalf. You can prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser or by using the Google Analytics Opt-out Browser Add-on.

3.4 Managing Cookie Preferences

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. You may manage your cookie preferences through the following methods:

  • Browser Settings: Most browsers allow you to view, manage, and delete cookies through the browser settings menu. Instructions for managing cookies can be found in your browser’s help section.
  • Third-Party Opt-Out Tools: You may opt out of certain third-party cookies through industry opt-out mechanisms such as the Network Advertising Initiative or the Digital Advertising Alliance.
  • Mobile Device Settings: Mobile devices may offer settings to limit ad tracking or reset advertising identifiers.

Please note that disabling cookies may limit your ability to use certain features of our Site and may affect your user experience.

3.5 Do Not Track Signals

Some web browsers incorporate a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Our Site does not currently respond to DNT signals due to the lack of industry standards regarding DNT compliance.

4. How We Use Your Information

We use the information we collect for various legitimate business purposes, including:

4.1 Service Delivery and Customer Relations

  • To respond to inquiries, questions, and requests for information
  • To process and fulfill estimate requests
  • To schedule consultations, inspections, and service appointments
  • To provide roofing, siding, window installation, gutter installation, repair, replacement, and related construction services
  • To communicate with you regarding your project, including updates, changes, and completion notifications
  • To process payments and manage billing
  • To provide customer support and address concerns
  • To maintain records of services provided
  • To verify your identity and prevent fraud

4.2 Marketing and Communications

  • To send newsletters, promotional materials, and marketing communications (with your express consent where required by law)
  • To inform you of new services, special offers, and promotions
  • To conduct surveys and gather feedback
  • To personalize and tailor marketing content to your interests
  • To segment audiences for targeted marketing campaigns

4.3 Site Improvement and Analytics

  • To monitor and analyze Site usage, trends, and performance
  • To diagnose technical problems and improve Site functionality
  • To conduct research and development
  • To test new features and services
  • To optimize user experience and interface design
  • To generate statistical and analytical data

4.4 Advertising and Remarketing

  • To deliver targeted advertisements based on your interests and browsing behavior
  • To measure advertising effectiveness and return on investment
  • To create lookalike audiences for advertising purposes
  • To retarget visitors who have previously interacted with our Site

4.5 Legal and Compliance

  • To comply with applicable laws, regulations, and legal processes
  • To respond to lawful requests from public authorities, including law enforcement
  • To enforce our Terms of Service and other agreements
  • To protect our rights, property, and safety, and the rights, property, and safety of our users and third parties
  • To investigate and prevent fraudulent, unauthorized, or illegal activity
  • To maintain business records and documentation

4.6 Business Operations

  • To manage our business operations and internal administration
  • To conduct financial analysis and reporting
  • To manage risk and maintain business continuity
  • To facilitate corporate transactions such as mergers, acquisitions, or asset sales
  • To maintain insurance coverage and process claims

5. Legal Bases for Processing (GDPR and International Users)

For users located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, we process your personal information based on the following legal grounds:

  • Consent: You have given clear consent for us to process your personal information for specific purposes (e.g., newsletter subscriptions, marketing communications)
  • Contractual Necessity: Processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract (e.g., providing services you have requested)
  • Legal Obligation: Processing is necessary to comply with applicable laws and regulations
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, marketing, fraud prevention, and network security, provided such interests are not overridden by your data protection rights

You have the right to withdraw consent at any time where we rely on consent as the legal basis for processing your information.

6. How We Share and Disclose Your Information

We do not sell, trade, rent, or otherwise transfer your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

6.1 Service Providers and Business Partners

We may share your information with third-party service providers, contractors, and business partners who perform services on our behalf or assist us in operating our business. These parties may include:

  • Email Service Providers: Companies that manage and distribute our email communications and newsletters
  • Web Hosting Providers: Companies that host and maintain our website infrastructure
  • Analytics Providers: Companies that provide website analytics and performance monitoring services (e.g., Google Analytics)
  • Advertising Partners: Companies that deliver and measure the effectiveness of advertisements (e.g., Google Ads, Facebook Ads)
  • Customer Relationship Management (CRM) Platforms: Software providers that help us manage customer data and communications
  • Payment Processors: Financial institutions and payment gateways that process transactions (if applicable)
  • Cloud Storage Providers: Companies that provide data storage and backup services
  • IT Support and Security Providers: Companies that provide technical support, cybersecurity, and infrastructure services
  • Marketing Agencies: Third-party agencies that assist with marketing campaigns and creative services
  • Subcontractors and Suppliers: Companies that provide materials, equipment, or specialized services for construction projects

These service providers are contractually obligated to use your personal information only as necessary to provide services to us and are prohibited from using or disclosing your information for any other purpose.

6.2 Legal and Regulatory Requirements

We may disclose your information when we believe in good faith that disclosure is necessary to:

  • Comply with applicable laws, statutes, regulations, or ordinances
  • Respond to subpoenas, court orders, legal process, or other lawful requests from governmental authorities
  • Enforce our Terms of Service, policies, or other agreements
  • Protect and defend our legal rights, property, or safety
  • Protect the rights, property, or safety of our users or the public
  • Investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our policies
  • Cooperate with law enforcement or regulatory investigations

6.3 Business Transfers and Corporate Transactions

In the event of a merger, acquisition, reorganization, bankruptcy, dissolution, sale of assets, or other corporate transaction, your personal information may be transferred, sold, or assigned to a successor entity or third party. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

6.4 Affiliates and Subsidiaries

We may share your information with our parent company, subsidiaries, affiliates, and related entities for business purposes consistent with this Policy.

6.5 Aggregated and De-Identified Information

We may share aggregated, de-identified, or anonymized information that does not personally identify you with third parties for marketing, advertising, research, analytics, or other business purposes.

6.6 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so for a specific purpose.

6.7 Publicly Available Information

If you submit testimonials, reviews, or other content that is made publicly available, such information may be viewed and used by others. We are not responsible for the privacy of information you choose to make public.

7. Data Security and Protection

7.1 Security Measures

We implement and maintain reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, and destruction. These measures include:

  • Encryption: Use of Secure Socket Layer (SSL) technology and encryption protocols to protect data transmitted between your browser and our servers
  • Access Controls: Implementation of role-based access controls and authentication mechanisms to limit access to personal information to authorized personnel only
  • Network Security: Deployment of firewalls, intrusion detection systems, and other network security tools
  • Regular Security Audits: Periodic assessment and testing of security controls and vulnerabilities
  • Employee Training: Training of personnel on data security best practices and privacy obligations
  • Data Minimization: Collection and retention of only the personal information necessary for specified purposes
  • Vendor Management: Evaluation and monitoring of third-party service providers’ security practices

7.2 Limitations of Security

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information. You acknowledge and accept that any transmission of information is at your own risk.

7.3 Account Security

If you have an account with us, you are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You should immediately notify us of any unauthorized use of your account or any other breach of security.

7.4 Data Breach Notification

In the event of a data breach that compromises the security of your personal information, we will notify affected individuals and relevant authorities in accordance with applicable data breach notification laws and regulations.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, provide our Services, comply with legal obligations, resolve disputes, enforce agreements, and pursue legitimate business interests.

Retention Periods:

  • Customer Records: We retain customer information, including contact details and service history, for the duration of our business relationship and for a period thereafter as required by law or for legitimate business purposes (typically 7-10 years for tax and legal compliance)
  • Marketing Communications: We retain newsletter subscriber information until you unsubscribe or request deletion
  • Website Analytics: Analytics data is typically retained for 26-38 months, after which it may be aggregated or deleted
  • Cookies: Cookie data is retained according to the expiration periods set for each cookie type
  • Legal Holds: Information subject to legal holds, litigation, or investigations is retained until the matter is resolved

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention and destruction policies.

9. Your Privacy Rights and Choices

9.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate or incomplete information.

9.2 Deletion and Erasure

You have the right to request deletion of your personal information, subject to certain exceptions such as legal obligations or legitimate business interests.

9.3 Opt-Out of Marketing Communications

You may opt out of receiving promotional emails, newsletters, and marketing communications from us at any time by:

  • Clicking the “unsubscribe” link included in the footer of our marketing emails
  • Sending an email request to alanconstructionpgh@gmail.com with “Unsubscribe” in the subject line
  • Calling us at (412) 954-8337 and requesting to be removed from our mailing list

Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to services you have requested.

9.4 Cookie Management

You may control and manage cookies through your browser settings as described in Section 3.4.

9.5 Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

9.6 Restriction of Processing

You have the right to request restriction of processing of your personal information under certain circumstances, such as when you contest the accuracy of the data or object to processing.

9.7 Right to Object

You have the right to object to our processing of your personal information for direct marketing purposes or when processing is based on legitimate interests.

9.8 Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

9.9 Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided in Section 16. We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may require verification of your identity before processing your request.

9.10 No Discrimination

We will not discriminate against you for exercising any of your privacy rights.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

10.1 Right to Know

You have the right to request disclosure of:

  • Categories of personal information we have collected about you
  • Categories of sources from which the personal information is collected
  • Our business or commercial purpose for collecting or selling personal information
  • Categories of third parties with whom we share personal information
  • Specific pieces of personal information we have collected about you

10.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.

10.3 Right to Opt-Out of Sale or Sharing

We do not sell or share personal information as defined by the CCPA/CPRA. We do not sell your personal information to third parties for monetary consideration.

10.4 Right to Correct

You have the right to request correction of inaccurate personal information.

10.5 Right to Limit Use of Sensitive Personal Information

If we collect sensitive personal information, you have the right to limit its use to purposes necessary to provide requested services.

10.6 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require proof of authorization and verification of your identity.

10.7 Submitting CCPA Requests

California residents may submit requests by:

  • Calling our toll-free number: (412) 954-8337
  • Emailing: alanconstructionpgh@gmail.com
  • Writing to: Alan Construction, 4314 Stanley St, Pittsburgh, PA 15207

We will verify your identity before processing requests and will respond within 45 days (which may be extended by an additional 45 days if necessary).

10.8 Shine the Light Law

California’s “Shine the Light” law permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. As stated in this Policy, we do not share personal information with third parties for their direct marketing purposes.

11. Children’s Privacy

Our Site and Services are not directed to, and we do not knowingly collect personal information from, children under the age of 18. We do not knowingly solicit or collect personal information from children, and we do not knowingly market to children.

If we learn that we have collected personal information from a child under 18 without parental consent, we will promptly delete that information from our systems. If you believe that we may have collected information from a child under 18, please contact us immediately at alanconstructionpgh@gmail.com.

12. Third-Party Websites and Services

Our Site may contain links to third-party websites, applications, services, or resources that are not owned or controlled by us. This Policy does not apply to such third-party sites or services.

We are not responsible for the privacy practices, policies, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit before providing any personal information.

The inclusion of any link does not imply our endorsement of the linked site or service.

13. International Data Transfers

Our servers and data processing facilities are located in the United States. If you are accessing our Site or Services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States and other countries where our service providers operate.

The United States and other countries may have data protection laws that differ from those in your country of residence. By using our Site or Services, you consent to the transfer of your information to the United States and other countries for processing and storage as described in this Policy.

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data transfer restrictions, we will implement appropriate safeguards for international data transfers, such as Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

14. Changes and Updates to This Privacy Policy

We reserve the right to modify, amend, or update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will:

  • Update the “Last Revised” date at the top of this Policy
  • Post the revised Policy on our Site
  • Notify you of material changes through email (if we have your email address) or through a prominent notice on our Site

Material Changes: For material changes that significantly affect your rights or how we use your personal information, we may provide additional notice or seek your consent where required by law.

Continued Use: Your continued use of the Site or Services after the posting of changes constitutes your acceptance of such changes. We encourage you to review this Policy periodically to stay informed about our privacy practices.

Previous Versions: Previous versions of this Policy may be available upon request.

15. Consent and Acceptance

By using our Site or Services, you signify your acceptance of this Privacy Policy. If you do not agree to this Policy, please do not use our Site or Services.

For certain processing activities, we may seek your explicit consent. In such cases, we will clearly inform you of the purpose and obtain your affirmative consent before processing your information.

16. Contact Information and Privacy Inquiries

If you have any questions, concerns, comments, or requests regarding this Privacy Policy, our privacy practices, or the handling of your personal information, please contact us:

Alan Construction
Privacy Officer
4314 Stanley St
Pittsburgh, PA 15207

Phone: (412) 954-8337
Email: alanconstructionpgh@gmail.com

Business Hours:
Monday – Friday: 8:00 AM – 7:00 PM EST

Response Time: We will respond to privacy inquiries and requests within 30-45 business days or as required by applicable law.

You may also connect with us on:

17. Dispute Resolution and Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania and the United States of America, without regard to conflict of law principles.

Any disputes arising out of or relating to this Policy or our privacy practices shall be resolved through good faith negotiation. If a dispute cannot be resolved through negotiation, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Allegheny County, Pennsylvania.

18. Severability

If any provision of this Privacy Policy is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its intent.

19. Entire Agreement

This Privacy Policy, together with our Terms of Service, constitutes the entire agreement between you and Alan Construction regarding the collection, use, and disclosure of your personal information through the Site and Services.

20. No Waiver

Our failure to enforce any provision of this Policy shall not be deemed a waiver of such provision or our right to enforce it in the future.


Acknowledgment: By using our Site or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Last Updated: December 7, 2025
Version: 1.0

Document Control:
Alan Construction reserves all rights to this Privacy Policy. Unauthorized reproduction or distribution is prohibited.


END OF PRIVACY POLICY